CRE Commuter Data Imperative

Of the myriad complexities facing commercial real estate (CRE) firms, one of the newest and most significant is the matter of commuting. While established systems, technologies, and protocols are in place to manage other crucial elements of the business, the three key departments for which commuting is now a priority (leasing, management, and sustainability) aren’t yet equipped with the tools and approaches they need when it comes to commuting.

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One obvious culprit for these current shortcomings (beyond the complex nature of commuting itself) is the fact that leasing, management, and sustainability departments all seem to have entirely different needs and goals related to tenant commutes. Leasing needs to prove to potential tenants that your buildings can meet commuters’ needs and promote the locations as commuting hubs; management needs to ensure commuter amenities run smoothly; sustainability must continue to position commuters to reduce their environmental impact.

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These disparate departments share a common knowledge gap: commuter data. While many teams have some compilation of systems in place to gather, track, and analyze the way people get to and from their buildings, the only way to reach the necessary level of insight is to adopt a centralized approach to commuter data.

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This eBook will outline the ways in which each of these three functions—sales, operations, and sustainability—can use centralized commuter data to create a positive feedback loop that helps to close more deals, increase customer satisfaction, and hit sustainability goals.