Rich is a serial startup veteran who lives to build companies on the (b)leading edge of technology in the consumer products and tech space. He has taken companies from the basement to $100M ARR with two public company exits.. The companies he has started have generated revenue, funding and/or exits in excess of $750M.


Joel is passionate about building great teams and companies and is particularly interested in solving problems around personal mobility and transportation. He brings over twelve years of parking and transportation experience to Commutifi and has formerly opened and managed markets in CA and CO for one the world's largest parking/transportation operators.



Esteban is an entrepreneur who is passionate about the startup community where creativity, data driven analytics and innovation will always collide. At this ever changing and fast paced intersection Esteban finds comfort in sifting through the vast amounts of customer collected data to create the feature and function sets for the products he delivers that aim to solve any of the problems he is trying to solve



Designer, UX/UI Enthusiast, Product Maker. Brady brings 15+ years of product management and creative know-how to the table. Brady co-founded and drove product/UX/brand strategy at Brightkite (acquired in 2009), Forkly and Commutifi/BluCar. Brady is a TechStars alumni, attended Carnegie Mellon, and holds a Masters in Architecture from the University of Colorado.



Tomas has been fascinated by solving difficult computing problems since he was a teenager. From mathematically complex algorithms used in nuclear medicine to hard real-time applications, Tomas has wide experience in many branches of modern computing. Through his company SwedAm, Inc. Tomas has participated in projects for large and small companies, and started developing cloud based client/server applications from the very dawn of cloud.


Peter brings extensive hospitality experience, working in several premier four start / four diamond hotels prior to joining Commutifi. Peter is also an auto enthusiast and mechanic with a ASE Certification. When Peter isn't following his passion for cars or serving Commutifi clients and guests, he tends to his sustainable, organic garden and produces delicious meals.